Fonts are more than just a design!

Whether it’s a web design, app design, or roadside banner, fonts are everywhere. Maybe we don’t realize but fonts can evoke emotion, make us comfortable or uncomfortable, make us believe something, or make us confused. Fonts have the power to create trust in the reader’s mind. They can communicate with us in a way that other things can’t. That’s why fonts are so important.

Why Fonts Matter is such a book that covers these areas, sheds light on how fonts impact the emotion and behavior of the user’s mind. It talks about the personalities fonts have, how to use them strategically, and most importantly how you can use them to convey the message you want to share.