Designing is easy. Designing a product that people love is hard.

What’s the secret to creating well-loved products? Find it on the Design Genome Project.

In the Design Genome Project, you’ll get access to dozens of interviews by the world’s most respected designers. Learn the design processes behind beloved products like Atlassian, IBM, Herman Miller, Google, Pinterest, Shopify, Slack, Netflix, etc.

In each company profile, the following aspects are analyzed:

  • Project overview
  • Challenges
  • Team dynamics
  • Processes
  • Tools stack
  • Thought processes

Each company case study provides incredible insight that you can use to improve your own design processes.