In this age of creation, everyone is creating something. Whether it is a product or app or any form of creation, people are going to use it and be influenced by it. So if you are going to create a product, having knowledge of cognitive psychology and neuroscience can improve your design drastically. This book will give you that knowledge and insight regarding human psychology and how it affects their usage of products.


This book dives deep into the following subject matters:

  • Attention and distraction
  • Vision perception and aesthetics
  • Learning and memory
  • Expectation, surprise, and the musical
  • Reward and motivation
  • Designing Environments and many more.


This is a great book to read for product developers who want to impact the world and human nature with their creation. So take a moment to visit the website to know more about the book.