Design Principles for Persuasive and Ethical Products

In this age of digital interfaces, designers must learn the fundamentals of psychology. You can’t just force a user to use your product. You must learn the psychology of customers: how they behave and interact with various digital interfaces. This book ‘Laws of UX’ will help you learn these fundamentals so that you can design more intuitive, human-centered products and experiences.

You’ll learn:

  • How aesthetics in design creates positive responses
  • Useful principles from psychology
  • How these psychology principles relate to UX design
  • Understanding Fitts’s law, Jakob’s law, and Hick’s law
  • Ethical implications of using psychology in design
  • A framework for applying these principles

So, grab this book, read it and apply it to your next UX design projects.