The Business Skills Every Creative Needs
Right now, to sustain in the creative industry, you need more than just creativity. You need to understand the business, consumers’ perspective, have strategic thinking, and other business skills. Unfortunately, design school doesn’t teach what designers need to learn to survive in this competitive field.
‘Creative Strategy and the Business of Design’ is such a book that teaches you the business skills that you need now as a creative person. You will learn about the business and marketing sides of the creative industry.
This book also covers:
– Understanding clients’ perspective from a business perspective
– Understanding and using a strategic framework
– Growing in your creative career
– Landing more clients and growing business
So, why not keep this book on your reading list? Read it and learn more about the business side of the creative industry