What Makes Them Tick?

Why do you design? Why do you develop an app? What’s the reason you select a specific colour, certain layout, or the placement of an icon?

The simple answer is to manipulate or influence the behavior of your users. If you are a UX/UI designer, this is what you must learn to excel at what you do. UX or UI design is not only about the visuals but about solving a problem. To solve users’ problems, you need to understand the users themselves. That’s why ‘100 Things Every Designers Needs to Know about People’ is such an insightful read.

This UX design book gives you insights into human behaviour. As a UX/UI designer, you must understand how people think, why they do what they do, what motivates them, and what makes them confused. Without knowing this you can’t make the product that people will love.

This book will guide you to understand your users more. Some of the topics are:

  • How people see
  • How people read
  • How people remember
  • How people think
  • What motivates people and so much more

So, definitely keep this book on your reading list. This is such an insightful book that can alter your thinking as a designer.

If you need more book recommendations on UX design, feel free to check our pick on Top 22 UX Design Books.